Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are actually great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. These symbols communicate to people that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. What we are trying to say here is to give your old icons something new.
A single thing can be used to make a great logo. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. Divorce lawyers can use a man and a woman to be a part of their logo. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. People should be made confident in the strength and integrity of your business through your logo.